Advertising brochure for Elto Outboard Motors, 1936
Produced for only two years, the Elto Cub is an interesting episode in the history of the outboard motor industry in the USA. Weighing only 8.5 pounds, this 0.5-horsepower motor was advertised as the “world’s lightest outboard” when introduced in 1939. The Elto Cub filled a small niche in the outboard market of the late 1930s. Its price of $29.50 appealed to Depression-era budgets. Owing to its light weight, the Cub was suitable only for the lightest-duty use. The Cub was discontinued in 1941, and the Elto brand name was soon retired.
Paper, 25 x 36
